How reducing the cost of quality will pay dividends for years to come
Posted on 28 March, 2021 by Neetu Choudhary, originally published at QP (qualityprogress.com)
A quality investment
Finance is the language of business. All investments must consider the profit they will earn, called the return on investment (ROI). The ROI formula is:
It's easy to calculate project and service ROI, but it's challenging to calculate quality ROI. It's the main reason organisations don't see financial value in investing in quality until it affects the overall organisational ROI.
However, I'd always wondered why the dramatic improvements in the focus area of the project had not always translated into overall improvements in the value stream and, as I saw more of how those companies had embedded Lean into the very fabric of their organisation, the proverbial scales started to fall from my eyes. This would become even clearer over the next few years as I gathered more evidence of how the behavioural and system elements of Lean were far more important than the tools themselves.
Two important factors of business quality are it must be measurable financially and have a relationship to the financial results.
There is a relationship between quality and an organisation's bottom line: good quality reduces expenses and increases sales, while poor quality does the opposite - also known as the cost of quality (CoQ). To understand CoQ's returns, know that it has three components:
- 01Preventive costs are associated with efforts taken to prevent defects in the service, product or project. It's cheaper to prevent defects than to fix them. Examples of preventive costs include quality management system setup, process definition, process repository, process training, quality engineering and statistical process control.
- 02Appraisal costs, also known as inspection costs, involve the cost of identifying defects or defective product before it's shipped. This requires a dedicated review team, inspection and testing.
- 03Failure costs are the most expensive costs, and there are two different types: internal and external.
Internal failure costs are incurred to remove defects from the product or service before it reaches customers. For example, fixing defects, rework and scrapping rejected products.
External failure costs arise when the defective product is shipped to customers, defective projects go live and produce defects in the production environment and low-quality services are delivered. External failure costs include help desk costs incurred to resolve customer issues caused by defective products or services.
Other considerations
Two additional aspects to consider when analysing quality's ROI are investment vs. expense, and scope of quality.
Investments involve expenditures that are directly linked to measurable benefits, and a certain ROI is expected. To be considered profitable, the return must exceed the investment's expenditure over time. In quality, the cost of a preventive action must be calculated and in line with its expected benefit or return. From a financial perspective, a preventive action is more beneficial to an organisation than a corrective action
In terms of the scope of quality, an organisation's CoQ improvement actions must address more than just the product. They also must address processes and systems because improvement actions must focus on preventing mistakes
Reduce costs
Often, organisations see the cost of a project or product as the cost of its development, but the actual cost includes production costs plus failure costs. Organisations can reduce project and product costs by investing in preventive and appraisal costs, which in turn reduce failure costs and overall project and product costs. This difference in reduced failure cost is quality's ROI
About the author
Neetu Choudhary is a visionary, continuous improvement leader, quality and business excellence professional with more than 19 years of experience in various business excellence and quality frameworks. She holds a Master's degree in Computer Application with honours, an ASQ Certified Six Sigma Black Belt practitioner, EFQM Certified Assessor, CMMI Associate, ISACA Certified in the Governance of Enterprise IT (CGEIT), ISO 9001-2015 certified Lead Auditor. She is an author & top-rated speaker having published multiple articles on Leadership, Emotional Intelligence, Public Speaking, Quality, Six Sigma, Business Excellence, Risks, Peace through Parenting, Compassion and World Peace.
Neetu currently serves as Deputy Team Leader for Dubai Quality Awards and serves as an executive committee member of the Dubai Quality Group as well as a jury member for the Continual Improvement Symposium Case Studies on Kaizen & Six Sigma. She has successfully lead teams to implement ISO 20000, ITIL, CMMI Maturity Level 3-4 framework and has been Assessment Team Member (ATM) for SCAMPI- Class A Appraisal.