Administration • People & Teams

Team Branding.

Give every team an identity people recognize and leaders are proud to own.

A team logo and a thoughtful description turn a basic Org Chart entry into something colleagues can recognize, understand and connect with immediately.

Team branding illustration showing a team logo, team description and dashboard branding
Two small actions, a much stronger identity

Make the team look and feel like it belongs to the people who lead it.

Open the team's core information and focus on the two areas highlighted below: the team logo and the team description.

Edit Team Core Info showing Change Logo or Icon, Use team logo on dashboard and Team Description
3

Write a quality team description.

Explain what the team exists to do, its key responsibilities and the value it provides. This gives colleagues useful context when they encounter the team and its leader for the first time.

Think of the Org Chart as an internal shop window.

When somebody elsewhere in the company opens a team for the first time, the logo, description and identified team leader create an immediate impression. A little care here makes the structure feel more professional, more human and much easier to understand.

Give the team an identity, then move on.

Once the logo and description are in place, continue to Role Allocation & Job Descriptions to clarify how responsibilities are distributed across the people supporting the team.